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  • How Jewelry is helping to protect Wild Africa
  • Kelly Quinn

How Jewelry is helping to protect Wild Africa

August Conservation Inspiration! 

Staying inspired is key to fostering your passions and taking action on the things you care about. What's amazing about the conservation movement is that it's ultimately this massive group of people who share the same knowledge and understanding that we must inspire communities across the world to love and protect our shared wild heritage so the next generation may have the same opportunities we have. 

Recently, I came across a few organizations thanks to Shannon Wild Jewelry that really inspired me and I can't wait to share them with you!

 African Lions by Kelly QuinnAfrican Lions by Kelly Quinn

What We Will Learn:

1) How three nonprofits are paving the way to protecting wild Africa and our ocean

2) Some of the threats facing African Wildlife in 2020

3) What we can do as a community

The Wild Tomorrow Fund, Vatuvara Foundation, and Rhino Rescue Project are each focused on conservation efforts to protect wild Africa and the ocean for the next generation.

The Wild Tomorrow Fund:

African Lion photographed by Shannon WildAfrican Lion photographed by Shannon Wild

Wild Tomorrow Fund is dedicated to the protection of threatened and endangered African species and the habitats they depend on for survival.

Baby GiraffeBaby Giraffe photographed by Bernadette Hafkamp

They want to ensure that the world that comes after us is a world in which a wild tomorrow is possible. They work on the ground in southern Africa with local villages and cultures to develop the vision of a world in which wildlife habitats are expanded and protected, and where existing reserves have the resources needed to keep their animals safe.

African Elephant photographed by Shannon WildAfrican Lion photographed by Shannon Wild

A staggering 30% were lost between 2007 and 2014, primarily to poaching. That’s 144,000 elephants in just seven years - approximately 100 every day. However, the struggle to save elephants differs from country to country. Mozambique lost 53% of its elephant population in five years to poachers, while in South Africa the conservation challenge for elephants is habitat loss, with elephants running out of space within finite, fenced reserves. They protect the remaining Elephants by removing fences, connecting habitats, relocating families, and undertaking new research.

Vatuvara Foundation:

Sea Turtle Photographed by Kelly QuinnGreen Sea Turtle Photographed by Kelly Quinn

The Vatuvara Foundation is protecting Fiji’s ocean against devastating human impact by reviving Fiji’s ocean through a significant network of marine managed areas and safe havens for marine wildlife!


Vatuvara Working with Local CommunitiesVatuvara Foundation working with the local community

Their approach has focused on educating and engaging with locals to create a community of individual responsibility for healthy environments and living in co-existence with our natural heritage.


Scuba Diver working with VatuvaraScuba diver performing research for Vatuvara Foundation

At the forefront of climate change impacts and tourism, the Vatuvara Private Islands is committed to preserving the environment with sustainable practices for nature-based recreation. Two of the four private islands have been certified organic to US and AUS standards to support ecological stability, and they help monitor critical coral reef habitat!

Rhino Rescue Project:

African Lion photographed by Shannon WildRhino photographed by Shannon Wild

The Rhino Rescue Project has pioneered a proactive initiative to combat the scourge of rhino poaching in South Africa. The organization believes that the only way to save the rhino is to devalue their horns from the consumer perspective. Demand in Vietnam and China is growing exponentially and without effective demand reduction, there will be no way to protect the rhino population going into rapid decline in the next decade.


Rhino Rescue Team in ActionRhino Rescue Team Performing Procedure

How they accomplish this is by infusing the horns of living rhinos in the wild with color and a chemical that cause the horn to change hues and texture while not harming the animal. This change in the horn effectively devalues the ivory to the market, saving the animals from potential poaching operations.

 Rhino photographed by Shannon WildRhino photographed by Shannon Wild

With more than 7,500 rhinos lost to poaching in South Africa since 2010, few could argue that time is running out for us to bring an iconic African species back from the brink of extinction.

Threats Facing African Wildlife:

Elephants are at the forefront of the poaching trade. in the last decade, there has been a steady escalation in poaching, or illegal killing, for the commercial trade in ivory and meat predominately for export to China. Wild elephants also face extinction due to increased loss and fragmentation of natural habitats and a lack of land-use planning, causing rising conflict with humans over diminishing resources.

Elephants are not the only victims of a growing international industry of legal—and illegal—wildlife goods. The African rhino has been pushed close to extinction in humans’ quest for their horn, which is believed to cure ailments from cancer to hangovers in China, Hong Kong, Vietnam, and other Asian countries. Only three northern white rhino individuals survive in a semi-wild setting at Ol Pejeta Conservancy while the critically endangered black rhino recovers from the loss of nearly 90 percent of the species in the 1970s and 1980s.

Sea Turtles:
While protected in Florida, Sea Turtles don't receive the same reverence in other parts of the world; suffering from poaching and over-exploitation. They are often harvested for their eggs, meat, skin, and shells for food and decoration. They also face an uncertain future with habitat destruction and accidental capture—known as bycatch—in fishing gear.

How We Can Help:

photographer Shannon WildPhotographer Shannon Wild

National Geographic photographer Shannon Wild, founded a sustainable jewelry brand called Wild in Africa, which supports each of these foundations through the sales of specific bracelets.


Rhino Rescue Project BraceletRhino Rescue Bracelet with Artwork by Kelly Quinn

The profits are donated back to protecting African wildlife every-time a natural bracelet finds a new home! You can explore some of my favorites at the links below! View all the beautiful bracelets at Wild in Africa!


Wild Tomorrow Fun Bracelet

Wild Tomorrow Fun Bracelet with Artwork by Kelly Quinn


Other ways you can protect African wildlife is through eco-tourism, or sharing educational info with your friends and family about the plight of these iconic animals! I hope you enjoyed this trip to Africa and found inspiration from these passionate organizations and people working to protect our wild heritage for the next generation!

Stay wild, friends!

  • Kelly Quinn

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